According to Futuresource Consulting published report said the global TV market, despite the overall TV sales fell 2%, but in 2015 4K TV shipments are expected to grow by 147%.
2014 global TV sales increased 3% to 235 million units, its turnover up to $ 94 billion. TV market situation in the world still showing diversity, and in Latin America and other regions are to achieve significant growth, thanks to the region’s World Cup in Brazil (Brazilian World Cup) and enable the analog switch, we will continue to develop after the forecast period. Europe also achieved growth of 3%. Despite the decline in the Asia-Pacific region in 2014, but it remained the largest television market demand, accounting for 37% of shipments. Since many countries in the region is relatively low saturation level, Futuresource expected to grow again in the next few years.
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The report is expected by 2015, global trade volume will decline by 3 percent to $ 91 billion. Most of the drop in sales due to the continued weakness in the Chinese market, as well as economic problems in Russia. Economic instability continues to affect many European markets, which will boost the number of African countries is expected to decline.
However, according to Futuresource it said that this situation will not continue decline, because of the greater popularity of television screens and 4K models faster than originally anticipated. In view of the industry is not yet clear curved screens occasion, they expect 2015 will achieve significant growth, and the development of 4K market will drive their performance. At the same time, although not up to speed before the expected, but the smart TV market share has continued to expand.
Futuresource Consulting, senior market analyst at Jack Wetherill comment, said: “Although we expect 2015 global shipments will decline, but it is expected Futuresource TV market will achieve a good recovery in the long term in the next few years, Futuresource think replacement. demand will increase, and the purchase of television to be upgraded to flat-screen TV as a start. In addition, consumer preferences shift to larger screen will help the performance of 4K TV. ”
The global TV market is expected to report will provide the latest global consumer TV market, and assess the major developments in the market until the second quarter of 2015. The report also provides up to expectations in 2019, and outlines the major regions and countries, and competition based on product characteristics and assess the significant development.
