Hardware vendors to build custom chips for competitive differentiation a new direction

In recent years, the evolution of the smart phone, PC, tablet PCs and other computing devices and not the past so fast, but they are a new way to promote innovation. For example, hardware vendors for chip performance slowdown largely responsible way to build custom chips for specific tasks.

PC and mobile phone hardware Why are “squeezing toothpaste”? The truth in this

Outside of Apple’s new iPhone 7 release early evaluation can be summed up in the word “boring boring.” Reviewer for a number of improvements to the device to be a praise, but there has also been recognition of existing iPhone users Apple did not give a convincing reason to upgrade. bsm50gd170dl

Why is this so? Why Evolution iPhone and PC, tablet PCs and other computing devices is not so fast as in the past it? There are many reasons, but the core question is: to promote the progress of the prior art is becoming more difficult than at any time in the past – higher technical difficulty, cost more expensive, more time-consuming. Our equipment is complicated, so that a more fundamentally, they push further tantamount to pushing the limits of physics.

Evolution of new and innovative ways

Of course, we need not despair. These devices built-in technology evolving manner, new equipment and new experiences to open possibilities.

Production PC chip Intel and Apple in a similar situation. Both are usually every two years for its core product to conduct a major upgrade, but they slow down the pace. fs50r12ke3

Intel said it will launch once every three years to make it more transistors in a chip inserted into the new technology. It its latest processor called Kaby Lake– to previous generation technology, “optimization.” That means that the amplitude of PC upgrades and related equipment will be smaller, it will slow sales in those areas.

After two large-screen models iPhone 6 and iPhone 6 Plus advent of two years, iPhone this year should usher in a significant redesign. But Apple has just brought a new model to longer battery life, faster processor, and better waterproof camera –iPhone 7 Plus is equipped with dual rear camera. With Wall Street Journal technology columnist Geoffrey Fowler (Geoffrey Fowler) words, these upgrades “very pragmatic, but did not make phenomenal men can answer.”

However, some careful research, technology companies will make more and more new features and applications possible.

In Intel’s latest microprocessor for example. It is in dealing with traditional computing tasks may only be a little faster than the old, but it’s evidence with an estimated speed of twice the old graphics processor. The chip can also handle four times the pixels than traditional HD video 4K video. This in itself may enhance the sound is not great. But in virtual reality next year is expected to become a killer application of the PC, it is not a small thing.

Apple to the core components of the new iPhone A10 chip to create a better graphics processor. This gives new camera brings support for Apple’s director of marketing Phil Schiller (Phil Schiller) referred to as “super computer pictures.” Apple stressed that the iPhone 7 vastly improved graphics capabilities will give gamers bring great benefits, but it has the potential to lay the foundation for the iPhone support virtual reality or augmented reality. Reportedly, the company is involved in this emerging field.

Dedicated custom chip

The emergence of these features is just the beginning. For chip performance slowdown, the main coping hardware vendors is to create custom chips to handle specific tasks.

Such speed chip processing tasks than has long been known as PC and smart phone “brains” of general-purpose chip is much faster. Gartner research vice president Mark Hung (Mark Hung) indicated that they can be applied to artificial intelligence, machine vision, audio processing and other tasks.

For example, with improved graphics and display functions, Apple and its competitors are coming towards 3D – virtual reality in the form of 3D video and 3D playback. Other ASIC enables an unmanned vehicle machine vision and drive Apple Siri, Microsoft Cortana, Amazon and other virtual assistant Alexa depth learning AI.

As Mark Hung said that ASIC is part of the “heterogeneous computing” trend, which refers to the tendency for different purposes by different chip device driver. For example, Apple last week’s conference, the company highlighted three new chips: iPhone A10 7′s, Apple Watch Series 2 S1 through improved chip and chip AirPod W1 wireless headphones.

In other words, the layout of the Apple ecosystem of using a custom chip equipment consisting of various custom chips for different tasks. This is a heterogeneous computing chip itself beyond form, visible at the device level.

Apple is not alone in taking this road. Intel has been aggressively expand mergers and acquisitions, has been working on a number of annexed vision, artificial intelligence, servers and networking chip company.

Through these developments, Apple and Intel technology will be handed the hands of developers, who will be able to build the future of essential functions from the 3D interface and indoor maps, gave birth to a new human-computer interaction of artificial intelligence.

It is worth remembering that “incremental” upgrade from Apple and its competitors spawned by far the most valuable part of the start-up companies, from Uber to Airbnb. Seemingly insignificant innovation can set off a classic case of great change is about 2003, it began to appear in the Android smart phone a new feature that until 2010, iPhone 4 just came off the biggest waves. How Who would have thought to increase the front camera would spawn Snapchat it?

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