Reuters reported on March 28th, Beijing time, as the world’s third-largest smart phone manufacturer, Huawei launched its new flagship product, the P20 series, in Paris on Tuesday in order to seek new products in the European market. breakthrough.

In the current European smart machine market, competitors Samsung and Apple have made great progress. However, Huawei’s P20 series, with its rich camera capabilities and aggressive pricing strategy, is trying to compete positively with the Samsung Galaxy S9 and Apple iPhone X in the highly homogenized high-end smartphone market. bc556ap

Huawei said that the high-profile version of the P20, the P20 Pro, is equipped with three cameras and sensors, which also makes the image clarity of this product the leader in existing smartphones. Samsung’s flagship product, the Galaxy S9, launched in Barcelona last month upgraded the camera, and the Huawei P20 Pro is a clear response to Samsung’s product.

At the press conference in Paris, Huawei said that the basic P20 is priced at 649 euros (about 5053 yuan), while the high-priced P20 is priced at 899 euros (about 7,000 yuan). In contrast, according to Samsung’s website data, the price of the Galaxy S9 and the high-priced version of the Galaxy S9+ is about 739 euros (about 5754 yuan) and 869 euros (about 6,676 yuan) respectively.

The European market will be the key for Huawei to become the world’s second-largest mobile phone manufacturer. In China’s domestic market, Huawei is facing fierce competition from domestic rivals, but the European market is different. Thomas Husson, an analyst for consumer equipment at Forrester, a market research organization, said: “Given its absence from the US market, Huawei’s challenge in the European market is how to enhance its brand personality and gain more market share.” s1227-66bq

Huawei stated that in the first half of 2017, the company’s shipment volume in the European market increased by more than 50%. According to data provided by market research company Counterpoint, in the two major mobile phone markets in Europe—the Italian and Spanish mobile phone markets, the current Huawei mobile phone shipment share has exceeded that of Apple and Samsung. Counterpoint estimates that in recent years, the share of Huawei mobile phones in Western Europe has risen to 12%.

The share of Huawei smartphones in the UK and France accounted for 5% and 6%, respectively, and it was lower in the European market. In these countries, Huawei is strengthening its business.

However, Counterpoint analyst Peter Richardson said that Huawei has begun to face greater competition in the European market due to the recovery of Nokia mobile phones developed by HMD Global and its competitors from China. Xiaomi is increasingly powerful in this market.

The increase in the share of Huawei smartphones in the European market will help the company to make up for the disadvantages it has encountered in the US market. The chairman of the U.S. Federal Communications Commission (FTC) said last week that for Huawei, the FTC plans to adopt “active measures” to ensure the integrity of the US communications industry supply chain.